Goodbye Target REDcard

The end has come for my beloved prepaid Target REDcard AKA REDbird.  Target has stopped excepting credit and debit cards altogether for loading the REDcard. You now can only reload the card with cash. For the past 12 months I used this card to earn thousands of frequent flyer miles and points.  Anyone that reads this blog is aware of my REDbird usage.  I wrote about it originally here and more recently here.  I was never sure how long the REDbird would last in the mileage earning form we knew and loved.  I thought it might run a little longer after they no longer accepted direct credit card loads and it did indeed run another five months from that point.  I didnt even mind paying the $4.95 fees to buy some gift cards and meet my minimum spends or run up my Starwood balance.

All good things come to an end is what I I said when I was first heartbroken with Vanilla reloads and pronounced its death in 2014.  Well it rings true with the REDbird card.  I will miss it for a while and the next thing will come along to grab my attention.  I know many are going back to AMEX Serve and AMEX Bluebird but I’m not sure I have it in me to visit the ghetto Walmarts closest to my home and work anymore. On a side note-  I am not happy about it but we are now on the hook for a monthly daycare that costs over $1300 a month.  One of the positives is that I can pay my child’s “tuition” with a credit card for a very small fee.  That will certainly help with making any minimum spends.  If I can find some $500 metabank gift cards easily enough I think I will be in good shape and would try screwing around with a new Serve card as a fall back.

We have a fair share of miles built up at this point.  Enough to take several vacations with either cheap airfare or cheap hotel stays or both.  There are a few mileage balance accounts that I would like to top up for certain aspiration redemptions but that’s about it.

It was fun while it lasted.  I will miss all the nice Target employees who bonded with me at the customer service counter! Thanks for servicing all my reloads!

What are your plans now that REDcard has “kicked the bucket”?




How I am still using my Target REDcard to earn miles!


Hi guys and gals! I want to give an update on using the Target Preaid REDcard which I originally wrote about in October.  Many of you more active miles and points junkies probably already know that as of May 6th, 2015 it is no longer possible to load a Target Preaid REDcard using a credit card.  In fact over the past 24-48 hours I received emails confirming that fact from American Express and Target so that makes it “official”.  Here is the official wording from the email (in italics, bolding mine):

“We wanted to let you know that you will no longer be able to load your Target Prepaid REDCard® by American Express at Target stores with a Target GiftCard or a non-Target branded credit card. You can continue to load your card with cash or debit at Target stores.”

You can also add money to your Target Prepaid REDcard® by American Express online through direct deposit or transfer from your linked debit or bank account.”

I was able to take advantage of the prepaid RedCard for the full Continue reading

Target Prepaid REDcard Arrives and Impresses!!!


UPDATE: As of May 6, 2015 credit card loads are no longer allowed for loading the REDcard

The Target REDcard

About a week or two ago I heard about a new prepaid product from American Express distributed by Target.  I was alerted to this new product by this Flyertalk thread.  Of course blogger Greg aka the FrequentMiler got a hold of this puppy ASAP and reported results last weekend and the results were GOOD!!! The card is named the Target “Prepaid Redcard”!!!

Before heading out to Target and trying to pick one of these great cards up I needed to call (877-486-5990) and cancel my AMEX BlueBird card which I had been using for over the past year. You can only have one account between Bluebird, Serve or REDcard since they all run on the same platform. These are the rules set forth by AMEX.   The call went smooth and took less than 3 or 4 minutes.

I went to my local Target and found the REDcard right away at the first register.  I looked it over and walked to the customer service desk.  I told the lady behind the desk I would like to load this new REDcard.  She scanned it and asked for my drivers license.  I would then be prompted to enter various personal information such as my SSN and other very basic info.

Good selection of Target REDcard at my local Target

The customer service rep then asked how much I wanted loaded on the card and I replied $500 which is the maximum allowed. I used my Citi AAdvantage business card that I was finishing up my minimum spend on.  I signed the signature pad and the receipt popped out showing $500 loaded!!!  Wow that was easy!!

I then needed to go home and follow the instructions on the package to register my card.  It is very easy!!! I got an email confirmation that I was registered and my permanent REDcard would arrive in 7-10 business days. The card ended up arriving the following Saturday so 5 business days would be my experience.  I logged back onto the REDbird website to activate my new card!!!  That again, was very easy!

There is a $5 purchase fee for the initial load only!

With an activated permanent REDbird card I went to Target right away to load my card.  I used my Alaska Airlines card first because I receive a $100 statement credit when I spend $1000 on my card.  I gave the customer service rep my REDcard and asked her to load it. She swiped on the register and asked how much. I said “$1000 please”!  I was then prompted to swipe my card on the swiper machine.  Bingo! Out came a receipt showing $1000 loaded! I then did the same exact thing with my Citi Hilton Honors card to try and meet my $10,000 hurdle to obtain a free weekend night at any Hilton in the world plus pick up 3,000 Hilton points per $1000 loaded.  Again the results were perfect! I did one last $500 load on the same Hilton card because the most a person can load in one day is $2500.  After that I went back to my car grinning ear to ear looking at the receipts!! NO FEES!!!  Just pure miles!

I then went home and logged into my REDcard account online and went to bill pay section of my account and added payees.  I added the three different credit cards I loaded my REDbird with and the proceeded to paid them all off.

I can load up to $5000 per month per REDcard account. This is the easiest and cheapest way to earn miles and points since I have started collecting miles and points!!! No more $3.95-$6.95 fees per gift card or vanilla reload card!!! I will be wearing a path to my local Target for as long as this lasts!

Let me know if you have any questions!