Target Prepaid REDcard Arrives and Impresses!!!


UPDATE: As of May 6, 2015 credit card loads are no longer allowed for loading the REDcard

The Target REDcard

About a week or two ago I heard about a new prepaid product from American Express distributed by Target.  I was alerted to this new product by this Flyertalk thread.  Of course blogger Greg aka the FrequentMiler got a hold of this puppy ASAP and reported results last weekend and the results were GOOD!!! The card is named the Target “Prepaid Redcard”!!!

Before heading out to Target and trying to pick one of these great cards up I needed to call (877-486-5990) and cancel my AMEX BlueBird card which I had been using for over the past year. You can only have one account between Bluebird, Serve or REDcard since they all run on the same platform. These are the rules set forth by AMEX.   The call went smooth and took less than 3 or 4 minutes.

I went to my local Target and found the REDcard right away at the first register.  I looked it over and walked to the customer service desk.  I told the lady behind the desk I would like to load this new REDcard.  She scanned it and asked for my drivers license.  I would then be prompted to enter various personal information such as my SSN and other very basic info.

Good selection of Target REDcard at my local Target

The customer service rep then asked how much I wanted loaded on the card and I replied $500 which is the maximum allowed. I used my Citi AAdvantage business card that I was finishing up my minimum spend on.  I signed the signature pad and the receipt popped out showing $500 loaded!!!  Wow that was easy!!

I then needed to go home and follow the instructions on the package to register my card.  It is very easy!!! I got an email confirmation that I was registered and my permanent REDcard would arrive in 7-10 business days. The card ended up arriving the following Saturday so 5 business days would be my experience.  I logged back onto the REDbird website to activate my new card!!!  That again, was very easy!

There is a $5 purchase fee for the initial load only!

With an activated permanent REDbird card I went to Target right away to load my card.  I used my Alaska Airlines card first because I receive a $100 statement credit when I spend $1000 on my card.  I gave the customer service rep my REDcard and asked her to load it. She swiped on the register and asked how much. I said “$1000 please”!  I was then prompted to swipe my card on the swiper machine.  Bingo! Out came a receipt showing $1000 loaded! I then did the same exact thing with my Citi Hilton Honors card to try and meet my $10,000 hurdle to obtain a free weekend night at any Hilton in the world plus pick up 3,000 Hilton points per $1000 loaded.  Again the results were perfect! I did one last $500 load on the same Hilton card because the most a person can load in one day is $2500.  After that I went back to my car grinning ear to ear looking at the receipts!! NO FEES!!!  Just pure miles!

I then went home and logged into my REDcard account online and went to bill pay section of my account and added payees.  I added the three different credit cards I loaded my REDbird with and the proceeded to paid them all off.

I can load up to $5000 per month per REDcard account. This is the easiest and cheapest way to earn miles and points since I have started collecting miles and points!!! No more $3.95-$6.95 fees per gift card or vanilla reload card!!! I will be wearing a path to my local Target for as long as this lasts!

Let me know if you have any questions!






2 thoughts on “Target Prepaid REDcard Arrives and Impresses!!!

  1. Great report! These cards are not available near me in NJ. Any interest in mailing one to me? (I’ll pay postage, of course.) Thanks!

    • Hi Ron, I am not going to volunteer to buy these temporary cards for others unfortunately. You may have better luck in the dedicated REDcard thread though. I am sure you can find someone there willing to help out! Thanks for reading 🙂

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